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MISSION: To encourage the development, growth, competitiveness, and viability of agribusiness firms by improving the understanding and application of agricultural marketing, business management, and industry development skills.

SCOPE: While particularly focused on NYS, the program has national and international relevance, serving to promote the understanding, linkages, and inter-relationships between agribusiness firm performance, market structure, and agri-based development.
Thematic Areas & Program Foci Agribusiness Firm Viability and Competitiveness
  • Cooperative Business Structures and Decision Making
  • Marketing and Management Skills Development
Ag-based Rural and Economic Development
  • Mature Industry Competitiveness & Emerging Industry Growth
  • Inter-Industry Linkages and Ag-Based Policy Analysis
Key Audiences
  • Agribusiness executives and management, with particular emphases on agricultural cooperatives and agriculture and food manufacturing firms.

  • Public policy officials and economic development agencies and specialists interested in ag-based industry development.
Expected Outcomes and Impact
  • Improved knowledge and application of effective agricultural marketing and business management skills to improve agribusiness firm competitiveness and viability.

  • Increased communication, coordination, and collaborations amongst agribusiness industry firms along the food value chain.

  • Informed public policy stakeholders on the economic contributions of the agriculture and food system, and interdependencies and linkages across firms and markets.

  • Informed public policy makers and economic development specialists on developing effective strategies to improve the competitiveness and viability of NY’s agribusiness community.

© 2009 Cornell University
Department of Applied Economics and Management
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